What is it? A mega volume mascara that helps your lashes look fuller, bolder and longer than ever.Why we love?Achieve mega volume lashes instantlyFormulated with intensely rich pigments for bolder than ever lashesFlexible, silicone brush grips lashes from root to tip for insane volumeVolume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.All e.l.f. products are cruelty free and vegan. e.l.f. Lash It Loud Mascara Black