Unlike traditional heel creams which focus on removing the hard skin, our 19.5% active complex hydrates the cracked skin topically whilst supporting below surface hydration to avoid the traditional hard skin cycle. Contains a marine complex clinically proven to improve visible skin texture and hydration, while counteracting extreme dryness. This formula contains no urea and no acids. Use: Apply twice a day to dehydrated areas for 14 days. Continue application as needed. Can be used on heels, hands, elbows and other areas suffering from extreme dryness. 100ml The Chemistry Brand Heel Chemistry 100 ml